独立站外链 backlink

 

引荐域名referring domain：也称为引用域名，引用域名是反向链接来自的域名地址。

反向链接backlink：反向链接是另一个指向您网站的网站上的链接。

因此，引荐域名referring domain是您的反向链接来源，反向链接是链接回您网站的网站上的链接。

为什么你需要知道差异？

如果你已经挖掘了你的反向链接资料或让我们通过专业的网站分析工具分析您的网站，那么你已经看到有多少引用域和反向链接与你的网站相关联。但他们的意思是什么？通过今天的文章学习，您就知道这些区别了。

您正在寻找的是引用域与反向链接的比率。如果您有大量反向链接而且引用域名不多，则您的反向链接配置文件非常弱。例如，如果您有10个引荐域名和110个反向链接，那么Google很可能会将您的网站用于阴暗的反向链接，从而对您的网页排名产生负面影响。

谷歌惩罚高反向链接和低推荐域名，因为当大量反向链接来自少数网站时，它几乎总是付费链接方案，例如私人博客网络。越来越多的搜索引擎正在对博客网络进行去索引。如果您的网站已连接到已取消索引的网络，则您的排名将受到影响。因此，最好远离付费博客网络

DA值，就是权重

怎么查：http://17DTC.com

http://moz.com

anchor link 描链接

一个文章里面起码有2个图片，一个视频。lumens 把文字变成视频，但是没有语音。反而是知乎的有语音。

Do follow, unfollow有两种。（blisslights的数据）

都要。

外链要多元化

wiki系列

wikihow，wikitravel

搜索一个关键词主题，比如table lamp。然后提问题的时候加链接，或者edit原有文章（edit this article）。

内容策略

the three best types of content to attract backlinks are:

Stories backed by original dataExpert interviews and thought-leadership piecesUltimate guides to niche topics

举个例子：Take route optimization software Track-POD, for example.

Offering a very niche software, Track-POD makes itself the subject authority by creating ultimate guides that explain various aspects of the industry.

Their guides help to explain everything you need to know about topics like last-mile delivery, proof of delivery, and route planning. This makes them great backlink resources for other articles who need help defining these topics without cluttering their own articles with details.

By using this tactic, Track-POD has 17,346 backlinks across 1,076 referring domains.

Alternatively, check out this article of original podcast stats by Buzzsprout.

By offering up-to-date, original data, Buzzsprout positions itself as an expert resource for other websites.

That’s why this article alone has 178 backlinks from 79 different referral domains.

2. Build broken links

A slightly sneaky strategy, this backlink tactic undercuts your competition, filling their outdated shoes.

While it’s a relatively old-fashioned backlink tactic, it’s still used by 53% of marketers.

The idea is that you find links within your sector that no longer work and create replacement content to fill these broken resources.

Ideally, you’d target competitor sites to find broken content links on their websites. To do this, you can use a broken link checker tool like the one offered by Ahrefs.

Once you find a broken link, you run this URL through a backlink checking tool. Ahrefs also has a backlink checker tool.

The backlink checker will show you all the websites that backlink to the broken resource. You’d then write an article that replaces the original link’s content and contact all those backlinking sites to offer your replacement.

For example, imagine that Preply’s blog on how to address professional letters was a dead link and you wanted to replace it with your own link.

You’d run the URL through Ahrefs Backlink Checker to get a list of backlinks.

Then you’d write an email to each of these websites to warn them about the broken link and suggest they replace it with a link to your article about how to write professional letters.

3. Write guest posts

Guest posting is a very popular backlink strategy. In fact, 75% of SEO professionals build backlinks with guest posts.

The thing about guest posts is that they not only help create backlinks, they also build your persona as a trusted authority on a niche subject.

Plus, you get the chance to infiltrate a new audience and show them the value of your brand.

Not only that, but since content creation can be very time-consuming, it’s often far easier to convince a website to include your backlink if you’re offering content for free.

This is how Simple Money Lyfe founder Drew Cheneler gets so many backlinks to his personal finance blog.

Cheneler finds blogs with similar target markets within a slightly different niche, such as entrepreneurial magazines.

Cheneler tailors his content to merge his own niche — personal finance — and the niche he’s writing for (in this case, small businesses).

Notice how he integrates his own backlinks naturally into the text to show readers where they can find more information on the topic.

4. Listen for brand mentions

If you listen across the internet for mentions of your brand or products, you can find any unlinked brand mentions and chase them to gain a backlink.

It’s a common strategy — nearly half of all marketers chase brand mentions for backlinks.

It’s pretty simple to do if you use the right tools.

With something like Buzzsumo and Ahrefs Content Explorer, you can search for your brand name and find mentions that come from third-party sources.

If you’re looking for a free tool to do this, try Google Alerts. This will track content that’s published each day and alert you of any content that mentions particular key phrases, such as your brand name or products.

Contact these websites directly to ask if they’ll link back to your site.

5. Influencer outreach

By leveraging influencers, you can build backlinks and market to a new audience. Not only that, but influencers also serve as social proof by endorsing your products to followers.

That’s why 40% of marketers are using influencer outreach as a strategy.

Don’t feel like you need celebrity-level influencers to help boost your backlinking strategy. In fact, influencers with smaller followings tend to get the highest engagement rates.

Simply reach out to relevant influencers in your niche and offer them free products or a commission in return for a backlink on their website or social media pages.

Look at how Herbal Dynamics Beauty leverages influencers.

Herbal Dynamic Beauty gives each influencer a personalized discount code for their followers. They receive a commission for every sale made using this code.

In return, influencers include a link to the website on their Instagram bio.

By doing this, Herbal Dynamic Beauty gets more sales through affiliate marketing and a backlink to its website.

6. Link exchanges

28% of SEO professionals exchange links to bolster their backlinking strategy. It’s a great tit-for-tat tactic. You offer to scratch someone’s back and they’ll scratch yours in return.

This tactic is relatively straightforward.

Find a list of complementary websites that have a similar target audience to you but aren’t in direct competition.

For example, say you’re a software company that offers maturity assessments to consultants. You may find websites that cater to your niche of consultants that don’t directly compete with you by offering complimentary services. Alternatively, you could exchange links with other software or SaaS companies different from yours.

Write to them directly and offer to backlink to their content in your blogs in return for backlinks to your website in theirs.

Conclusion

Have a better idea of where to start with your backlinking strategy?

If you’ve tried writing content but it’s not hitting the mark, link exchanges and influencer outreach may give you the boost that you’ve been looking for.

Remember, if you’re really struggling, you can always pay for links. 40% of SEO professionals admit they use this strategy from time to time.

Hopefully by now, you are equipped with six new strategies to skyrocket your backlinking efforts. Are there any others you would add to this list? If so, let us know below!